Dan Madden

Head of sales and marketing

Est. at Carterwood: 2020

Role: Dan’s focus is on ensuring Carterwood reaches its revenue targets across advisory and analytics products, and maintaining our position as the market leader in social care market analysis.

Background: Dan joined our business development team as head of marketing in 2020 and was promoted to head of sales and marketing in late 2022. Dan has over a decade of marketing experience across multiple sectors, with a focus on helping technology and SaaS businesses to scale.

Passion: Having hung up his football boots after over 10 years of playing competitive football in Bristol, Dan’s passion (outside his family!) has now switched to pursuing his new love of surfing by going to Cornwall whenever possible.

Three words to describe Carterwood: Ambitious, generous, committed.

Favourite Carterwood value: Never stand still. “Carterwood are always looking to improve our products, services and most importantly, ourselves. I love the fact that this gets total commitment and support from the business and everyone in the team.”