Carterwood are market leaders in providing sector-specialist market analysis for the retirement living sector, having produced over 800 market analysis reports for the UK’s leading retirement living operators, developers and investors.
But those that know us well will also know that rather than standing still, we are always looking for innovative ways to help you improve your decision making, and it is on this note that we are proud to launch our new pricing and sales due diligence report.
So, what’s changed?
Once again, we have rallied our team of innovators and revolutionised our retirement living market analysis reports.
From optimising the way they’re produced to reviewing the data and advice they contain, and even giving them a facelift, we’ve reinvented them from the ground up. Every section of our well-known comprehensive market analysis (CMA) report has been revolutionised, offering more comprehensive coverage of the areas that matter to you, driven by the latest and best data available.
But that’s not all, we’ve also enhanced our offering with more comprehensive analysis into staffing and rental assessment, alongside brand-new areas of analysis including sales rate premiums, operational structure and sales velocity, providing vital insight and recommendations unique to your scheme and which includes analysis exclusive to Carterwood.
We’ve reviewed every aspect of our comprehensive market analysis report, leaving no stone unturned, with the aim to make it:
- Bespoke, allowing you to commission the advice that is most important to you
- More accessible, with an entry-level price to give you access to the essential information you need
- The most comprehensive on the market, with clear, data-driven analysis and recommendations that leverage Carterwood’s unique sales and pricing data
For clients that have regularly commissioned our market analysis reports, we are confident you will see a range of substantial improvements.
Get the insight needed to demonstrate the full market potential of your next development – speak to our experts
Here’s what’s in the report…
- Executive summary – Market opportunity assessment including sales and rental pricing recommendations and sales velocity proposals.
- Location and catchment area assessment – Confirmation of desired target market, location suitability and recommended catchment, including unit mix analysis and neighbourhood review.
- Wealth and income data – Determination of potential market size using house price, investable assets and income data.
- Supply and competition – Current and future supply and detailed key competitor review and market position assessment.
- Pricing and market penetration analysis – Sales comparable, affordability and market penetration pricing methodologies, with sales price recommendations.
In addition to the core market analysis available in this report, we have also developed some exciting new bolt-ons that will allow clients to dive deeper into the areas that matter most to them.
- NEW staffing availability – In-depth analysis of staffing availability within catchment area, with key staffing indicators.
- NEW rental pricing analysis – Rental market review, including analysis of market size, comparables, affordability and yield, with rental pricing recommendations.
- NEW sales rate premium analysis – Analysis of existing retirement living premiums, adding a significant additional level of benchmarking.
- NEW operational structure – Review of the proposed lease structure and operational revenue projections over the asset lifetime.
- NEW sales velocity predictor – Leverage our unique sales data with our expert insight to improve your decision making and understand the factors that might affect sales.
With so many factors affecting the price and sales velocity of retirement living schemes within a market that is braced for economic challenges, it’s essential that every datapoint available is used to assess a scheme’s market potential.
Click here to download the report summary
Are you looking to demonstrate the full market potential and smash the sales targets of your next retirement living scheme?
Please get in touch to discuss how Carterwood’s expert, independent pricing and sales due diligence report can help.
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